Post by account_disabled on Mar 13, 2024 4:40:26 GMT
Local positioning as a complement to SEO activities in ecommerce We mentioned at the beginning that in addition to the ecommerce store there are also stationary stores operating in several dozen Polish cities showrooms and partner networks. Part of our activities included working on the local results of these points. We focused here on the Google My Business profiles that were created and verified for each point. Our activities here include optimizing all Google.
My Business profiles adding content expanding the offer regularly publishing posts with information Buy Email List about new products and promotions external reinforcement NAP mentions and others. Optimization and regular addition of content meant that the visibility of the maps began to increase. Traffic not surprisingly comes mainly from mobile devices. Good results translated into better visibility of points in the most valuable places of the search engine . on the threepack of maps in the main results and in the results in the maps section.
Effects We managed to achieve an increase in visibility traffic and sales. Current visibility Change in free traffic Google Analytics on a monthly basis The fact that this is valuable traffic and not a random long tail is proven by the Google equivalent parameter presented in Senuto It is currently PLN . to attract the same traffic to the website from using Google ads you would have to spend PLN on text ads. Seasonality It is worth mentioning seasonality which is clearly visible in the traffic chart above peaks around holidays.
My Business profiles adding content expanding the offer regularly publishing posts with information Buy Email List about new products and promotions external reinforcement NAP mentions and others. Optimization and regular addition of content meant that the visibility of the maps began to increase. Traffic not surprisingly comes mainly from mobile devices. Good results translated into better visibility of points in the most valuable places of the search engine . on the threepack of maps in the main results and in the results in the maps section.
Effects We managed to achieve an increase in visibility traffic and sales. Current visibility Change in free traffic Google Analytics on a monthly basis The fact that this is valuable traffic and not a random long tail is proven by the Google equivalent parameter presented in Senuto It is currently PLN . to attract the same traffic to the website from using Google ads you would have to spend PLN on text ads. Seasonality It is worth mentioning seasonality which is clearly visible in the traffic chart above peaks around holidays.
